Is it really worth it?
SEO or Search Engine Optimization is the leading source of traffic to your website.
It’s the holy grail.
But How? you asked…
That’s what we’re talking about today.
Getting results with outsourcing your SEO.
First, before you get started…
You need to make sure that your website is structured the way search engines like Google, Bing, MSN, and Yahoo understand it.
When it is structured that way, you’re doing a great job on your SEO.
Now, not everyone who owns a website or two has expert knowledge in SEO. Others have great ground breaking ideas, but have zero knowledge in SEO.
Without proper knowledge in SEO, your content will be compromised.
That’s why there’s SEO Outsourcing.
You might think, what is this SEO Outsourcing? I don’t even know SEO to begin with. Well, that’s the purpose of outsourcing, they’ll do it for you.
What is SEO Outsourcing?
Often companies outsource SEO services because they lack the time to learn it, and when you outsource, you’re spending less money. – It’s cost efficient plus who you’re hiring are experts.
Pros of outsourcing SEO
1) Its cheap
Outsourcing is very cheap. Since you’re working on the internet, it’s very different than the traditional way of work. You can also outsource from different countries, because all they need is the internet.
Everything done by the employee is evaluated based on the output. The greater the result, the greater the compensation.
You really need SEO.
SEO has helped millions of businesses get to where they are now. Although budgets vary, outsourcing is the best way to be cost-efficient.
Top SEO experts would be really expensive to hire.
On the other hand, it can be too risky if you perform SEO on your own. SEO is very technical, it’s sophisticated and fast developing.
Because of that fast development and your lack of experience, you’re signing up for a big mistake. Good thing there are those knowledgeable SEO experts who don’t require as high pay as the top ones.
Outsourced companies are the best alternative. They give you good results and you pay way less.
3) Long-term solution
Unlike traditional advertisements that have time frames, SEO is definitely a long-term solution.
Cons of outsourcing SEO
1) Company uncertainty
There would always be an issue regarding trust, especially when outsourcing. Outsourcing is like having a long distance relationship with a person you’ve never met and expecting it to be successful and not be just another catfish story. There is no assurance of what could go wrong.
2) Cultural barriers
Globalization, and the hopes of attaining a global village is slowly being accomplished step by step. One of the main actions done to bridge the gap of cultural differences, is through the internet. One of the best things is that we get to interact with different cultures.
Unfortunately, these cultural differences may stand in the way and lead to issues.
SEO companies are not excused to these kinds of issues. We are all entitled to act according to how we are raised, but sometimes this comes in the way.
Although, as professional human beings, we could always set these aside.
To get to keep a job, an outsourced SEO company is prepared to do almost anything. This may be limited by the company’s values and strategies as an organization.
Sometimes, they will do unethical, harmful and obsolete things to appear effective. And you’ll just wonder “why don’t the results add up?”
These unethical acts may jeopardize Google’s trust and long-term health of the domain which all lead to penalty.
Be critical in hiring and outsourcing.